Auto Finance and Car Loans

Technology trumps color among car shoppers, survey says

Technology trumps color among car shoppers, survey says

Listen. Do you hear the sound of car-buying preferences shifting? Chances are that you do – loud and clear – as technology drives the change. “In-vehicle technology ranks increasingly higher for consumers as they consider must-have and desired features in their car shopping,” said Michelle Krebs of Autotrader. An online survey of 1,012 U.S. new-vehicle […]